This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. You need to know this to be able to create a compelling case for why a business should sponsor you. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. This will re-iterate facts about the event benefits, and features. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg
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krdWRLn{Fu? The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Having Pearson Racing as spokespeople for your corporation and products/services. Select the submit format and acquire the legal papers template in your product. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. PDF Racing Sponsorship Proposal If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Have a question? Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. What makes you different from any other person? Instagram is a powerful platform for building a following and promoting your racing brand. I think motorsports has become too commercial and that sponsorship interferes with good racing. Be sure to target each proposal to the specific potential sponsor. You also may be able to offer experiences, such as hosting the company at the race track. Consider trade magazines, local newspapers, and blogs too. You might be operating in a specific niche (see below for more details) or area. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Drag Car Racing Sponsorship Proposal Powerpoint Presentation Slides How to Use the Right Marketing Tool to Get the Sponsors You Want The prototype race car is to be evaluated for its potential as a production item. The term influencer is relatively new, but the concept has been around for advertisers for a long time. These are great places to start. Organize the proposal in sections. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. What assets of your property could potentially provide a good match for your sponsor's objectives? The target marketing group for the race car is the non-professional weekend autocross racer. So I built it myself-Ferdinand Porsche. Sponsorship Application - CarSponsors.com Before you even consider approaching a sponsor, put together a sponsorship . A motorsport proposal template wont be for everyone. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. A section about the car your drive. 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Approach the deal as a win-win for both sides. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Consider checking out Oval Track racing. Use your market research data to request a feasible amount. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship Its a great thing to have but it will not help you secure sponsors on its own. *} When it comes to drafting your proposal, you can use either a presentation or document format. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Head Start is our industry podcast, delivering in-depth content on anything cool happening in the 2011 Team Racing Sponsorship Proposal Our desire . I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Racing is an expensive sport that requires investment and sponsorship. Try and see the positive in every situation. Download. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. 2. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. endobj Do people regularly gravitate towards you for some reason or other? Businesses who sponsor drivers will pay money or provide free (or more likely. Take a look at this blog post for an updated list. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. 10+ Automotive Sponsorship Proposal Samples 1. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. And you're not alone. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr,
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This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. You might be getting involved in discussions on LinkedIn. 1. Consider yourself as a marketing agency pitching to a business. ?be$I&!=~DJ)*]]GVw(La(
YK1s4Vt/z=Q1endstream By getting your name into the press, your message is spread further than your existing audience. How do I write a sponsorship proposal? Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. This is where you set yourself apart from the rest. The organization aims to organize events such as auto motor racing, harness racing, slots . Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. 68 0 obj
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Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. This means trying to figure out: Listen. stream Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Contacting a sponsor is like contacting a potential employer. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. But there are two big things that help you find success. One of the first things a prospective sponsor will do is check out your social media accounts. FREE 4+ Racing Sponsorship Proposal Samples [ Team, Car, Driver ] In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. %PDF-1.4
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Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Sponsorship Propsals - Bob Hilbert Sportswear Dirt Racing National The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. <> Agree 10.48% Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Helping race directors share expertise and learn from each other is a big part of what we do. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). There are sponsorship opportunities wherever you turn but you need to think outside the box. Do you have a very popular online presence? When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. This is a more simple document that tells your story. Sponsorships - Summit Racing Equipment . For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. If you want to prove value to potential sponsors in road racing, you need to get creative Sponsorship Proposal - 61+ Examples, Format, Pdf | Examples It does not mean that it must include false claims or misleading information. Leg Daddy Racing Sponsorship Proposal 1. to see that back in extra sales. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Valvoline has been there for as long as people have been racing cars. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Its so much easier to close a sale with someone youve already built a rapport with. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. It is a document that seeks help from sponsors to help them with their racing careers. 6 0 obj Do you need a motorsport proposal template? Racing Mentor Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Nationally Televised racing is just that. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Race Car Sponsorship Agreement Template. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. You have to sponsor me because my car always gets 100 likes on social media. 0000055057 00000 n
Essential Guide To Motorsport Sponsorship | 3Dom Wraps FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word It is not a donation nor is it a "favor". Dont feel like you need to include a shiny proposal document in the first instance. Choose a page or event your audience would likely follow, e.g. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Look through the instructions to learn which data you must give. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. trailer
Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Leg Daddy Racing Sponsorship Proposal - SlideShare 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Race Car Sponsorship Agreement Template - Drinkrawrepublic.com With all this information, it should be easy to write a pitch that really speaks to the business and its goals. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Assess whether what you can offer will help them reach their goals in a broad sense. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . What is the sponsor trying to get out of a potential sponsorship of your event? And you can use it to find sponsors for your event through our Sponsor Finder tool. Not all benefits will be relevant to every business. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Sponsorship Opportunities | SponsorRacecars.com There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. . Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS How invested will they be in the sponsorship's success. 4. Thanks, Hopeless Tuner. This can include hospitality, stickers on a car, events etc. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. How to Find Sponsorship for Your Race Team or Series the New - Autoweek This will help you catch the decision makers eye but dont forget just how important content is in all this.