Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. University Marketing & Communications Free Speech in Cyberspace. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. The Assistant Director will develop the strategy in . Examines business issues associated with the entertainment industry. NSU is where success begins. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Emphasizes the production and successful interaction with electronic and traditional supportive media. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Exercises skills of project management, teamwork, and client relationship management. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Centers, Labs and Initiatives. (2 Hours). Explores communicative and cultural practice from a wide variety of theoretical perspectives. Focuses on developing and executing sales. Communication Studies - CPS (CMN) < Northeastern University Full-Time MBA Program Overview. (3 Hours). Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Studies methods that may range from close textual analysis to deconstruction to theories of performance. (4 Hours). Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. myNortheastern Opens New Window, Privacy Policy Course content depends on instructor. Diversity & Inclusion. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Focuses on the consumer as the key element of marketing strategy and application. (4 Hours). Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Internal Number: 3919608. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Offers independent work under the direction of members of the department on chosen topics. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . (4 Hours), COMM6608. Covers both the business and the technical aspects of being a voice talent. Full-Time. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. COMM6500. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Offers students the opportunity to gain hands-on experience in the communications industry. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Rhetoric of Fascism. . Covers the fundamentals of single-camera field production and the nonlinear editing process. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. (4 Hours). COMM1101. Aletha Rodgers | Communications Project Coordinator. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Emphasizes analysis of customer needs and company and competitor capabilities. COMM3445. Senior Marketing Manager Job in Boston, MA at Northeastern University (4 Hours). One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. MKTG6320. (4 Hours). (3 Hours). Northeastern University hiring Associate Director - Marketing Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Speak with your advisor to determine a plan that works for you. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. | Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Beyond Television. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. c.zangerl [@]northeastern.edu. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. MKTG6287. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. (4 Hours). Northeastern University Digital Marketing Manager, Paid Media Job in Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Northeastern has a comprehensive benefits package for . - Center for the Arts. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Marketing Research. (4 Hours). Persuasion and Rhetoric. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. (1-4 Hours). Marketing < Northeastern University 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Also examines contemporary issues in marketing that can affect organizational success. Studies the importance of customer insights to business success. Investigates how companies can create customer value through artificial intelligence. Youth and Communication Technology. (4 Hours). Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. (4 Hours). These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. MKTG4720. Driving Marketing Performance: Measure, Analyze, Profit. Integrates students experiences in cooperative education with classroom concepts and theories. Marketing Analytics. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. COMM2991. archives@northeastern.edu Send Feedback or Report a Problem | Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. First, they had to sign up for a presale list with Ticketmaster a week prior. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Health Communication Campaigns. MKTG6223. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Emergency Information Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Advertising Practices. Creating and Sustaining Customer Markets. Offers an Advanced Writing in the Disciplines (AWD) course. (4 Hours). (4 Hours). (4 Hours). Offers students an opportunity to develop and implement a concept test. (3 Hours). The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Digital Communication and Media - Bachelor's Degree Completion Communications Specialist Job in Boston, MA at Northeastern University Emphasizes families of color, families with LGBTQ members, and solo parent families. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. MKTG6224. (4 Hours). Exposes students to contemporary perspectives on rhetorical theory and its use in society. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . MKTG4504. (4 Hours). Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. . MKTG6218. Focuses on the Internet and the World Wide Web. (4 Hours). Introduces students to the College of Arts, Media and Design. No previous experience in data analysis or programming required. Introduces concepts and professional best practices in social media analytics. e.aboelela@northeastern.edu. Independent Study. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Associate Director - Marketing & Communications Job in Boston, MA at 360 Huntington Ave., Boston, Massachusetts 02115 Advertising and Brand Promotion. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Memory has become a central concept for analyzing problems of historical representation and identities. Faculty & Staff Directory - Northeastern University College of Engineering Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. (3 Hours). COMM3310. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. (4 Hours). Managing Customer Engagement in a Service World. BS in Business Administration and Communication Studies Dan Mabery | Vice President for University Relations. Health Communication Campaigns. | Offers a broad overview of marketing technology applications across multiple industries and touchpoints. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Risk Communication. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. MKTG6222. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Focuses on the entire sales effort. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. (4 Hours). Production Practicum Abroad. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Studies companies from startups to large multinationals across a variety of industries. Closest T stops: . Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. (4 Hours). Voice-Over Artist. Consultation Skills. Opens New Window. Global Learning - Northeastern University Global Experience Office Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Introduction to Marketing. Homepage - Northeastern University External Affairs Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business Analyzes the impact of cultural, social, political, and economic factors on marketing strategies.