New graphics, helmet cams among F1 broadcast updates. For its camping sales, 41% of campers are new fans, compared with 27% in 2019. Michael Jordan made his debut at Daytona as co-owner of one of three new NASCAR teams. But the car rated highly on all the metrics that the suits cared about. The earliest drivers bought cars off the lot and souped them up. All the while, officials continued to fiddle with the points values. He wrote an op-ed in Newsweek attempting to come to terms with the controversy, avoiding a partisan stance while expressing sympathy for those angry with the Biden administration and suggesting a sunnier, almost touchingly earnest substitute catchphrase: Lets Go America. More importantly, he admitted to the New York Times Ben Smith that the experience had hurt his ability to attract sponsors, the number one pre-condition for any racer to get on the track. To some, it also shows just how much has changed since However, it's not a very nice term to use any more, I don't think, because it's been stereotyped in such a bad way.". The first was safety. In 1947, in an effort to bring order to the chaos, a gas-station owner corralled a group of race promoters in a Daytona Beach hotel bar to draw up a uniform set of rules and a governing structure. NASCARs attempt to tamp down an anti-Biden catchphrase reflects the sharpest divides in American culture. They are suspicious of NASCAR's diversity program. One illustrative flash point occurred in February. If you or someone you know has a gambling problem, call 1-800-GAMBLER. If any had been smuggled in, they werent displayed to be easily spotted over two weeks of racing at Daytona as the stock car series kicked off its season. In 2003, as NASCAR contemplated the rule changes, it hosted a public poll to solicit fan input and buy-in. Fans across social media, including commenters on the 23XI Racing tweet, have voiced their lack of approval over the new number placement, with some not minding the change but wanting the numbers a little more to the right. They fret that more drivers come from California than the Carolinas. That would be nothing. The points system meant that the seasons champion could be a foregone conclusion long before the final race. But what we do is big business and what we do relies on a lot of people being able to see it.". In its sound, fury and absurdity, NASCARs Lets Go Brandon problem has become a supercharged case study for anyone trying to broaden their appeal in our fragmented, now almost inherently partisan media environment. No one can argue that NASCAR has thrived under the founding France family. It was as if MLB had torn down Fenway Park and Wrigley Field and replaced them with standard-issue ballparks. Compare him to fellow NASCAR legend Richard Petty, who is tied with Earnhardt for the most championships of all time (7). pic.twitter.com/jeTH2Rmjm8, Theyre (NASCAR) trying to figure out How do we keep the long time die-hard NASCAR fans, but also get younger?, and instead of trying to appeal to them based on a sports related angle, theyre going with a woke angle, Travis said. "There isn't any question that NASCAR has alienated many of their longtime fans," Dutton said. Pass through the tunnel and onto the sprawling grounds and not a single Confederate flag was flying over the campsites. Somewhere, some fans were certainly grumbling, probably in the South. r/NASCAR. The (unfairly-trolled) women-centric Ghostbusters reboot that briefly became a culture-war flashpoint? No matter how much NASCAR expands, it remains at heart a rural and suburban sport, Dutton said. Several years ago, NASCAR started running races on Saturday nights. Wishing Chase Elliott a speedy recovery & successful surgery. Johannes Vermeer's treatment of love distinguished him from his peers. So, led by CEO Brian France, the grandson of the founder of NASCAR, the organization adopted in 2004 what was known as The Chase for the Championship. After the first twenty-six races of thirty-six, NASCAR would take the top ten drivers in points and, more or less, hit reset. Do the COVID shots cause adverse health effects? Already in 2000, when NASCAR mandated the use of restrictor plates and further regulations for races at the Daytona and Talladega superspeedways, Earnhardt was making a fuss. We felt like we were a victim of NASCARs success. I found that disturbing. The study of literature no longer animates students' minds and souls. This change will allow more room for sponsorship, and 23XI Racing have given a clear illustration of how paint schemes can be altered in response to the change. So they stood their ground. The nearby Carowinds amusement park features a red-and-black roller coaster in tribute to Earnhardt. Thats not how the Lib mob plays never has been never will be. Get the Daily OutKick and get smarter every day. The NASCAR Cup Series heads to the Las Vegas Motor Speedway for the Pennzoil 400, the third race of the 2023 season and the second leg of its West Coast swing. unlikely controversy over the joke currency, the experience had hurt his ability to attract sponsors, its existing fans to stop flying the Confederate flag at events. NASCAR has denied Brandon "Let's Go, Brandon" Brown and his team the right to use a sponsor that uses the initials of an anti-President Joe Biden slogan on its WebThe first 1.5-mile race of the NASCAR Cup Series season happens on Sunday with the Pennzoil 400, which will be the first race of two at Las Vegas Motor Speedway this year. "Let's go, Brandon" became the insult of the moment for the president in early October, after Brown appeared on a NBC broadcast moments after securing his first major victory. SUBSCRIBE NOW. Exactly. In the end, NASCAR had to publish a long FAQ just to explain the rules to its fans. Phelps theory proved true in June, on the very day NASCAR banned the Confederate flag. I think its a really bad decision.. All advice, including picks and predictions, is based on individual commentators opinions and not that of Minute Media or its related brands. Apr 20, 2022 12:01 AM. It was a big wreck. Were into a new WebNASCAR fans sent Elliott their best wishes following the news. Which may be true, but NASCAR has long been entwined with conservative politics. NASCAR wanted to expand the class of people it appealed to and also to move beyond its regional market in the Southeast. He grew up in Kannapolis, a textile town in the North Carolina Piedmontthe name is Greek for city of looms. He dropped out of high school in ninth grade and worked odd jobs around town, including as a mechanic and a welder. The first 1.5-mile race of the NASCAR Cup Series season happens on Sunday with the Pennzoil 400, which will be the first race of two at Las Vegas Motor Speedway this year. WebHendrick Motorsports suffered a big blow Friday morning when it was announced 2020 NASCAR Cup champion Chase Elliott was reportedly hurt in a snowboarding accident in The previous points system, the product of decades of trial and error, had been in place for 35 years. NASCAR alienated it's core fan-base in favor of some fancy johnny-come-lately's and has paid the price. And Im sure F1s ownership group, Liberty Media, thinks the same way. Some fans, however, want the numbers to stay on the door. Build your customFanSided Daily email newsletter with news and analysis onAll Racing and all your favorite sports teams, TV shows, and more. Just a waste of gas to me. ET, NBC, MRN, NASCAR has not learned any of the lessons of its decline. WebA race fan is a race fan. Earnhardt had been in a heated battle with his long-time rival Bill Elliott all race, rubbing fenders at nearly 200 mph. As he spoke to a reporter, a group of fans started chanting "Fuck Joe Biden" behind him. WebNASCAR President Steve Phelps was not afraid of alienating fans with the move either. The Daytona 500 was stopped for nearly six hours by rain and numbers before the lengthy pause had been on pace with last years race. We have felt the effect of NAFTA. NFL running back Alvin Kamara heard about the flag ban, heard about Bubba Wallace standing up for racial equality and tuned in that same night to watch a rare midweek race. (Note: The images shown here are prototypes and do not necessarily reflect the final implementation). They've got soul. Right up there with golf and tennis. Before the Car of Tomorrow, the manufacturers insignia on a race car meant something. We cant adjust and make our cars drive like we want, he complained, This is a joke to have to race like this.. Now Gossage presides over a venue that gets the biggest crowd this side of the Indianapolis Motor Speedway. NASCAR executives, teams, and even fans once used TV ratings to gauge the health of the sport. Because the sport has come so far so fast, people who supported it when it was a southern regional pastime feel alienated. NASCAR has now aligned its core values with the corporate culture of one of its top stakeholders. A race fan is a race fan. Both had fathers who were drivers, but Petty descended from NASCAR royalty. Most of the true Nascar fans are the blue collar types who have been affected most by the economy. On February 18, 2001, Dale Earnhardt hit a wall, and American motorsport was forever changed. Ill wait. WebClay Travis says NASCAR is making a "very bad decision" and alienating its fan base by going woke. For its camping sales, 41% of campers are new fans, compared with 27% in 2019. Dale Earnhardt had two divorces before the age of twenty-five, and for years he couldnt pay child support. Daytona 500 Has Some ELITE Cars. NASCAR nonetheless proceeded to ban from its speedways Confederate flags in 2020 and Lets Go Brandon chants in 2022. Look, NASCAR died with Davey Allison If you have to google that name, youre part of the reason NASCAR is no longer relevant. About half of the newest NASCAR fans are nonwhite, including 23% Hispanic, 17% Black and 10% Asian, according to a study by Cincinnati-based Directions Research. Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer, Brown said in his mid-December interview with the Times. Nevertheless, fans and drivers grumbled that it handled worse, looked terrible, and completely changed the way drivers had to approach their races in terms of strategy. Someone should start another racing league where confederate flags are welcome and woke dipshits are not. NASCAR spokesman Andrew Giangola said further expansion is possible. Unsure what to do with this massive facility, the state demolished it and replaced it with a biomedical research park in an effort to replicate the success of the nearby Research Triangle. Humpy Wheeler, a legendary race promoter and track owner in the Carolinas, summed up Dales appeal: Earnhardt is the resurrected Confederate soldier. NASCARs research through its fan council indicates that those who are 18-to-34 are more enthused New users can lock in this offer NOW by clicking this link. One sent an anonymous death threat against Dale (you fucking people wont do anything about his dirty driving so someone else will have to) that the FBI took seriously enough to assign a protective detail to the Budweiser 500 at Watkins Glen and the Miller High Life 500 at Pocono in 1987. But for NASCAR, the revenue was just too small, especially compared to the potential of large markets like Miami and Vegas. Dale was deliberately antagonistic toward reporters, known for literally stepping on their toes when they interviewed him. They've got backs on the seats, and you're not sitting on wooden plank boards. The NASCAR driver Brandon Brown told the NYT he dislikes the anti-Biden chant that uses his name. If the bet loses, the FanDuel Sportsbook will refund you in site credit. It was a pointed example of the no-win position in which NASCAR finds itself today: A moment of outreach to the non-die-hards, immediately turned sour by the bias-confirming incentives of partisan media. But, speaking to The New York Times, Brown said he is focussed on racing, not politics, and views the chant as unhelpful. Several drivers were spun out of the race at the Pala Casino 400 at Auto Club Speedway on Sunday night. His death prompted NASCAR to build a $10 million, 61,000 square foot research & development center in Concord, NC, the next town over from where Dale grew up. The military branches sponsored cars as well. Which would be fine if there were more consensus around what that world actually looks like: The Lets Go Brandon dilemma would be one of occasionally expelling a gaggle of inebriated yahoos from the racetrack, if said yahoos werent primed by cable news, social media, and politicians themselves to believe that it was actually proof of a society-wide conspiracy to eliminate political dissent. The reporter interviewing Brown tried, in vain, to nullify the chant. Advertisement Maybe the restructuring forced by the pandemic could win it back. Teams whose car failed the Claw inspection were slapped with $100,000 fines and multi-race suspensions. As Missouri fan Lanette Williams told USA Today in 2016, The constant changes NASCAR does, it doesnt have the same good feeling it used to have. This led NASCAR to confirm this particular change for the Next Gen car. Brown, himself a Republican voter, said the chant might have driven away fans and limited his chance to secure new sponsors. NASCAR founder Bill France Sr. endorsed Alabama governor and segregationist George Wallace for president, and theHall of Fame biography for WendellScott, NASCARs first Black driver, is whitewashed of his unrelenting battle for equality in the sport. Copyright 2023 The Washington Times, LLC. A change in number placement was done in last years All-Star Race at Bristol Motor Speedway and had been rumored for 2022 for several weeks, but 23XI Racing were the first to show the physical evidence of a number change. WebLAS VEGAS, NEVADA - MARCH 03: Kyle Busch, driver of the #51 Zariz Transport Chevrolet, celebrates with a burnout after winning the NASCAR CRAFTSMAN Truck Series Victoria's Log In Sign Up. In the case of tobacco, it canceled them outright, ending its partnership with R.J.. Reynolds in 2003, seven years before the FDAs ban on tobacco sponsorships. Full results . Rockingham Speedway in North Carolina had held two races per year for nearly forty years. Web1.) Some small southern markets, such as Bristol, Tenn., have thrived. Jordan played golf at Oceanside Country Club and schmoozed with sponsors in a suite during the race. NASCAR president Steve Phelps has an ingenious solution to This article was gathered automatically by our news bot. Mike Harrington: His team looks good, even without Alex Tuch. So, The crash marked the moment when NASCAR undertook a deliberate transformation to make itself more commercially appealing, more scientifically managed, and less distinctively Southernthe opposite of what Earnhardt stood for. ", Monte Dutton understands the NASCAR culture. It is adding luxury suites to Daytona even as it removes grandstands for typical fans due to falling attendance. I have no bones about that. Hes now a super fan and just 36 hours after attending his first Daytona 500, Kamara agreed to sponsor a young Hispanic driver in last Saturdays Xfinity Series race. But it was quickly complicated, and recycled into yet another piece of culture-war fodder: An FBI investigation found that the noose in Wallaces garage was, in fact, a pull-down rope tied into a circular handle that had been there long before the garage was assigned to Wallace, and that the driver was therefore, conclusively, not the victim of a hate crime. In pursuing new fans, NASCAR alienated its base. As he often said, Boos on Sunday means money on Monday.. What happened in Rockingham was typical. Dale Earnhardt was the Intimidator and the Man in Black. He was standoffish. WebBut all sports enterprises will be watching NASCAR tonight, as the first large-scale crowd attends an event during the COVID-19 pandemic. Helton said NASCAR remains true to its roots even as it holds races in Chicago, Texas and Southern California. ", "He had his whole future in front of him, an exemplary firefighter and employee, just a great all-around person. Viewership for the Daytona 500 fell 34% percent from last year, and Sundays road course race was on one hand the most-watched sports event of the weekend and NASCARs most-watched road course race since 2014. Unwilling to save itself by offshoring, Pillowtex filed for bankruptcy in 2003 and caused the largest layoffs in the history of the state of North Carolina. NASCAR has made many changes in recent years in an effort to remove itself from past stereotypes. Over the last few months of 2021, Lets Go Brandon was inescapable not least for Brandon Brown, the actual 28-year-old racecar driver the phrase somewhat meaninglessly references. It was bought up by a conglomerate and shuttered. These were cookie-cutter tracks, all one and a half miles long, with luxury boxes and suites like youd see in an NFL stadium. While NBC Sports reporter Kelli Stavast interviewed Brown about the win, a rowdy, likely-less-than-sober crowd chanted the original, vulgar epithet loud enough for the television crew to pick up loud and clear. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of Industry sources put NASCAR's corporate revenue at $1.5 billion, more than the NFL Derek Robertson is a contributing editor to POLITICO Magazine. This July, NASCAR comes back to the Windy City for the inaugural Chicago Street Race on Sunday, July 2 (5:30 p.m. Her manufactured rise coincided with the late Obama era and the heyday of girlboss feminism. Press question mark to learn the rest of the keyboard shortcuts. Theres beenblowback toward NASCAR for drawing a firm linebut it fits Phelps vision for the sport. Early races took place on dirt tracks, and with no formal organization the rules could be anarchic. We have a brand-new fan base thats being welcomed by fans who have been fans of the sport for decades. Throughout the last 10 years, NASCARs fan base has become more diverse. In 2003, Matt Kenseth won the championship despite having only won one race, while another driver, Ryan Newman, had won eight races. And, most notoriously, for decades the Confederate flag flew proudly and innumerably through NASCAR crowds, almost symbolic of the sport itself or it did, until NASCARs other highly-charged political controversy of the past few years. If they take much more, were not going to have nothing.. 8 Dale Earnhardt Jr. football jersey. The Cuban-American entertainer wants Trackhouse, along with Mexican driver Daniel Suarez, to establish itself as a NASCAR team with a message of global unity. Because the sport has come so far so fast, people who supported it when it was a southern regional pastime feel alienated. NASCAR is great for short track racing. No one ever insisted the record be publicly corrected and an apology issued by Wallace for that reckless stupidity, and down the toilet bowl the sport now goes. Additionally, other forms of motorsport such as IndyCar and Formula 1have even smaller number placements, considering the body style of their cars. The invisible sponsorship, the lingering resentment of fans toward the flag ban and even the concealment of the vulgar original chant itself all reflect the fracturing of the public square that led NASCAR to this moment in the first place: If Americas most extreme partisans are still stuck living together in this painful moment of change, the only apparent solution might be keeping them from having to look at each other. "Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer," Brown said. One who consumes Pabst Blue Ribbon while watching aforementioned "sport". WebNASCARs announcement that it was banning the Confederate flag outright marked a stunning step for the stock-racing world. Dubbed the King, Richard Petty was the quintessential carburetor cowboy. In 2020, Donald Trump became the second sitting president to attend the Daytona 500, after his fellow Republican and fellow moneyed champion of average-joe politics George W. Bush in 2004. Donald Hill of Trinity, N.C., wore a satin Winston Cup jacket, a relic from when top division sponsorship came from tobacco, not cellphones. This was the era of the Iraq War when NASCAR Dads were a political constituency. A race fan is a race fan. But reckoning with the deeply understandable anxieties of a Black driver in a professional league founded by a state chairman of George Wallaces presidential campaign or declining to invite massive (and increasingly diverse) crowds, ones that include families with young children, to chant Fuck Joe Biden any time a particular driver hits the track arent part of a nefarious corporate conspiracy; theyre simply attempts to reckon with the world as it is. He lamented the closure of tracks in the region. The culture war hit NASCAR most dramatically with the rise of Bubba Wallace, an African-American driver, who in June 2020 debuted a Black Lives Matter car with Compassion, Love, and Understanding on the hood. Richard Petty, NASCAR's all-time leading winner (200 Cup victories) and a North Carolina native, accepts the changes as progress. Fans across social media, including commenters on the 23XI Racing tweet, have voiced their lack of approval over the new Nearly 190,000 fans squeezed into Texas Motor Speedway last Sunday to see Kasey Kahne capture the latest stop on the Nextel Cup circuit. Ultimately, I think NASCAR alienated it's fans and most of it's future fans by becoming corporate and eliteit wants to be NFL likeit wants to be national must seeit wants to pack a stadium in downtown LA and imagine those fans are actually from LA. Ironically, then, Lets Go Brandon jeopardized the career of the very young star it name-checks. Helton said he responded with the phrase the reporter had used in the question and that fans misinterpreted his comments. Working class institutions were taken over by suits and technocrats motivated by self-interest and the desire to appeal to the mainstream as opposed to their core constituency. There are the folks that come back to the events year after year, and then we cant ignore the attempt to funnel in new fans. And was anyone, anywhere, of any life experience, asking for an orange M&M with an anxiety disorder? The pristine, modern superspeedway represents unwelcome change. A points-based system always held out the possibility of statically engineered competition, of NASCAR officials calibrating incentives to shape driver behavior and maximize entertainment value. With just seven laps to go and Earnhardt in the lead, Elliott made a move inside, his #9 Coors car bumping Earnhardts #3 Wrangler off course and into the infield grasssurely spelling the end of his chances. Stay up to date with what you want to know. The incident quickly made national news, leading to a remarkable display of solidarity as Wallace walked out to the next days race surrounded by his fellow drivers and a throng of fans, many wearing Black Lives Matter t-shirts. The local minor league baseball team was named after him, the Intimidators. In 2005, the Cup Series was arguably second only to the National Football (Note: The images shown here are prototypes and do not necessarily reflect the final implementation). The neighborhood where Dale grew up was known as Car Town, with streets named Chrysler, Ford, and Chevrolet. People there loved to tinker with cars and race them. "What's to dislike about these new speedways?" 3.) An open face helmet and a lap belt seemed to be safe enough. Driving fast in an oval was no provincial pastime; NASCAR had gone national. He happily mingled with fans and signed autographs, always wearing his trademark cowboy hat with a plume of rooster feathers in the front. That Bubba Wallace is a real buzz kill, he sure brought in a lot of new fans, not. He just published his latest book "Haul A** and Turn Left: The Wit and Wisdom of NASCAR.". The moment entered NASCAR lore as the Pass in the Grassthough it wasnt technically a pass. The NASCAR fans guide to enjoying Chicago. It is no coincidence these NASCAR newcomers followed the banning of the Confederate flag. But in 2005, it lost one of its races and was poised to lose the other. 1, 2023) NASCAR is building connections with future fans by giving them something extraordinary to build themselves. Leech, who drove seven hours from Pennsylvania to the race, said he sympathizes with traditional fans. Earnhardt was aggressive. In a nimble act of rhetorical license, presumably for the benefit of the gentle viewers at home, Stavast suggested they were, in fact, chanting Lets go, Brandon, and an enduring piece of reactionary sloganeering was born. The suits came in and changed everything, leaving the old loyalists both bewildered and worse off. Its presence, NASCAR wrote, runs contrary to our commitment to providing a welcoming and inclusive environment.. Driven by Wallace, 23XI Racing is the only team with a Black owner and Black driver. WebNASCAR's Cup Series event on Sunday evening featured a pretty big crash. It was safer and also cheaper, and it led to more competitive, tightly packed racing because it was slower. Kyle Busch, Joe Gibbs Racing, and Brad Keselowski, Team Penske, NASCAR (Photo by Jared C. Tilton/Getty Images). TMS President Eddie Gossage remembers his hometown track, Nashville International Raceway, losing its Cup race in 1984 because it couldn't fill the 14,000 seats it had. . I have zero desire to be involved in politics. NASCAR President Steve Phelps said in December that We do not want to associate ourselves with politics, the left or the right, and that the league had tremendous respect for the office of the president no matter who is sitting [in it].. Under pressure to go more mainstream and grow its fan base, NASCAR faced a problem. So what would you do if you were the sponsor? That just draws them closer to him.. WebApparently not. Become an industry insider. The biggest problem with NASCARs efforts was that the new rules were all just incredibly confusing. Nearly every form of public entertainment has weathered an ongoing, tendentious debate in recent years over the extent to which said cultural artifact has or has not gone woke. The frequent implication from critics is that in pandering to social justice-minded audiences or progressive social mores in the pursuit of chasing revenue, the powers that be have betrayed the elements that once made such things great. So while the suits could cite indicators of increased competitionlead changes, laps led, and race-winning driversfans could see for themselves a different approach to driving. Where Petty was always compliant, Earnhardt will stand his ground and say, Im not going to do that. And the people who love him are the people who are told, every day, what to do and what not to do, and theyve got all those rules and regulations to go by. Steve Phelps, who in 2018 became NASCARs fifth president and its most progressive, only saw upside in social consciousness for every fan who complained about lost heritage, someonenew would discover a sport far more inclusivethan initially perceived. "Some of those people probably feel a little cheated and feel like it's a sellout for the money.". "The danger is that one day, when the trendiness wears off; they'll find the people they ran off are more loyal than the ones they brought in.". The tradition goes back to moonshiners using hot rods to evade revenuers and continued to the sand of Daytona Beach. NASCAR is stupid. "As you can hear, the chants from the crowd 'Let's go, Brandon!'" Next came woman driver Danica Patrick, who never won a race but graced the cover of Sports Illustrated and was consistently spotlighted in NASCAR coverage. In fact, the very incident that earned him his lasting nickname, The Intimidator, alienated as much as it endeared. If you were TV, what would you want to do?". Get up-to-the-minute news sent straight to your device. NASCARs first move was on sponsorships. "NASCAR probably has to walk a delicate tightrope," said Michael Pitts, a Virginia Commonwealth professor who teaches an honors course on the business of NASCAR. This year, fans get to pick from jackets, hats, koozies, baby bibs, key chains and so much more. Atlanta isn't the traditional "southern" atmosphere it used to be. User account menu. WebDeclining NASCAR Continues Alienating Their Fan Base NASCAR April 30, 2022 News Bot NASCAR TV ratings have been on a steady decline since 2008. You know there are multicultural motorsports fans in this country, but a lot of them havent felt comfortable or welcome in the NASCAR space. Given NASCARs history it was, and remains, an astonishing scene. Donald Hill of Trinity, NC, was interviewed by a journalist at a race in Martinsville, VA, just over the Carolina border, in 2006. Theres a common expression among such fans, to Raise Hell, Praise Dale. One hopes they put the former into practice. Press J to jump to the feed. Lee Petty was a successful driver and the sports first three-time champion. Earnhardt treated racing as a contact sport and claimed to have never been scared in a race car. As his long-time rival Darrell Waltrip explained, With Earnhardt, every lap is a controlled crash. It was a style of racing he had honed on Friday-night dirt track races, where hed spin out his competitors only to get chased out of the racetrack by enraged (and armed) mechanics. This would have been the final blow to a town already reeling from globalization and the closure of local mills. NASCAR seems less concerned about a reckoning. Dale didnt mind the haters. Since then, "Let's go, Brandon" has spread across America. WebNASCAR's Cup Series event on Sunday evening featured a pretty big crash. Their TV numbers have fallen, their fan base has fallen, he said.