Determining the Optimal Capacity for the MICE Industry in Las Vegas - UMass In a general way, a good beginning is to clearly know how these travelers differ from leisure tourists. The initials MICE refer to four concepts: Meetings, incentives, conferencing and exhibitions, which make up the group of activities (or some of them) which form part of this type of business tourism. Another example of frequent MICE traveler is the solo expert that is going to prospect clients for their consultation services. The role of MICE industry in tourism development - ResearchGate They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions. MICE Tourism: what is it and what these travelers look for. MICE tourism and its principal features - Grand Luxor MICE Think of it as an audience that could be accessible to any tour operator (provided you're interested in The operator is a member of several associations including the Association of the Indonesia Inbound Tour Operators Association (INTOA) and Pacific Asia Travel Association (PATA). The attractiveness can be assessed by different factors, such as location, cultural and historical heritage, climatic conditions, health and safety policies, suitable transportation and other characteristics. Association for Tourism and Leisure Education and Research annual conference, Business tourism explained: What, why and where, Workation explained: What it means and how it works, The most attractive countries offering the digital nomad visa, 30 fascinating facts about the deserts of Arizona, 16 Fascinating Facts About Boreal Forests, 30 magnificent things Michigan is known for, It facilitates the access to new technology, It provides high yield and return per capita, It enhances the international economic contact, Transport providers (international and domestic), Those who provide pre- and post-conference tour opportunities, Staff at specific venues purpose built centres and hotels, Professional conference and exhibition organisers andcatering services, Social program leaders for delegates and participants, Specialised technical support such as audiovisual services. Individual business customers may book a bleisure experience through an OTA or directly with a tour operator, covering the cost themselves or within a budget set by the business. Actionable resources into the World of Hospitality, Business & Education, Browse our library of video content and webinars, Gain valuable insights from our reports & case studies, What is MICE? It also provides rationale for support from government agencies in many countries. More than one quarter of business travellers are prioritising alternative modes of transport such as car and train, over air travel, and travel managers have a stronger focus on offering products that are sustainable. Looking from inside: what experts in the field say. In some cases, recruiting in-house can prove difficult if all competencies are to be met, hence the rise in Destination Management Companies (DMC) that have started to spring up worldwide. Exhibitions provide an opportunity for businesses to showcase their products or services. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to create the South American MICE Alliance. In fact,commercial travel and MICE events go back to the Middle Ages. Download Visit Britains guide to using sustainability to promote your business. Offering easy-to-use tools and a 24h support team, InEvent empowers businesses to build strong customer relationships through memorable virtual and hybrid experiences. MICE travelers also usually spend 17.5% more than leisure tourists. The great advantage is in the technical improvement of employees, who can use their knowledge to improve production processes. The EU Digital COVID Certificate issued to vaccinated people would restore confidence and the ability to travel freely. Reprinted by permission. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. This is good to engender customer confidence when considering travel. Its website features FAQs for corporate planners and brochure downloads for MICE and Team Building (both in Spanish only). Individual business travellers also expect a high level of customer service, safe and comfortable transportation, clean and comfortable accommodations, whether facilities are luxury or more basic, and high-quality catering. Travel Travel Travel the travel agents what is tourism what is a tourist and characteristics of tourist what is a day . The rules for travelling to and from Europe are complex and every country has imposed different regulations for outbound and inbound travellers. Those groups sum up what the meetings industry is and, in general, have a similar overall purpose. For tips on doing business with European buyers, consult CBIs study. Are flexible. The Meetings segment is the largest of the four. Do your research. Dont forget to check these other essential checklists to master event planning skills: Your email address will not be published. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. The MICE industry is an important tourism segment in Thailand and is a good destination for bleisure, particularly among British and German business travellers. Magi Holidays offers services to plan, book and facilitate conferences, seminars and other business events for the MICE market. The corporate events work on the development of the professionals already working in the company, through lectures, congresses and training opportunities. DOCX Faculty of Hotel and Tourism Management - hrmars.com But as well, their demands and expectations might also be one level higher. Types of meetings include (but are not limited to): Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings, which was accelerated by the COVID pandemic and subsequent and rapid move to digital means around the world. 14.1 Globalization and the Tourism Industry - Introduction to Tourism MICE travelers also usually spend 17.5% more than leisure tourists. This figure hints at the true dimension of a type of tourism, MICE tourism, destined to be one of the backbones of the service sector worldwide. MICE tourism is typically tourism provision that is planned in advance and designed for large groups of people for particular purposes. And whether youre planning to break in the industry or are a experienced professional, there are also great resources on professional trade organizations and associations websites, such as IAPCO International Association of Professional Congress Organizers. MICE tourism can be beneficial to a destinations economy. It generates employment throughout the year both for hoteliers, hoteliers and other professionals in the sector as well as for event and travel agencies. Six criteria, including MICE tourism, MICE green event, MICE sustainability, MICE green practices, sustainable event, and the characteristic green event addressed in the papers, were used to evaluate the published papers using a systematic content analysis review method. Examples of travel and tourism related conferences include: Whilst COVID saw conference organisers adapt and move online during the pandemic, there will always remain a space for physical conferences. This represented a contribution of 1.5% of the national GDP. The ISO (International Organization for Standardization) publishes a range of international standards for use by companies. Rachel Ward, Going Places Tours & Travel Zambia. Arminas Travel is a destination management company in Mexico that offers a range of services for the MICE market including ground services and tours, gala dinners and theme parties, and team building experiences. Let us take a look. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Address : Ctra. The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. For the remainder of this report, all discussion, insight and advice has been provided on the basis of travel in normal circumstances. OTAs are also often used by individual business travellers who make their own direct arrangements for their leisure time. In 2019, the TCEB signed a Memorandum of Understanding with four overseas MICE markets, Australia, the UK, USA and Germany, to create a framework for developing the MICE sector for mutual benefit through sharing of information, business development, market promotion, business research and personnel development. Both platforms also offer listings of attractions and things to do. In other words, social gatherings, parties, conferences and celebrations are responsible for showing the public that business is going well. Average spending: The other key point of MICE tourism is the high level of average spending, which is 30% higher than that of leisure tourism. These visitors are clearly attending to events to execute this particular activity. info@dextailstands.com, This website uses cookies to analize the visits and to give you the best experience. Companies are prioritising the need to protect their employees when they travel and will expect their suppliers to do the same. In October and November 2020, the Ministry of Tourism and Creative Economy (MoTCE) organised the Indonesia Corporate Travel and MICE B2B tradeshow in five cities: Jakarta, Bali, Yogyakarta, Malang (East Java) and Bogo (West Java). There are significant advantages for destinations that have a strong MICE offering: The MICE sector has very high expectations of service and quality and travel management companies commit to a high duty of care for their business travellers. What is the demand for outbound tourism on the European market? Be on hand to offer other services to this type of guest, such as taxis or other advice for getting around. The infographic below provides a useful indication of the factors that will impact the resumption of travel for business. Through the last decades, they generated long-term economic growth and development to their destinations. The platform can be used to promote upcoming MICE events for tradeshows, hotels, conventions bureaus and other business events. Business travel is an important sector of tourism which includes tourists who attend congresses, conferences, exhibitions, incentive travels, events and business corporate travels. Still, they have slight differences among themselves. MICE in tourism is a fast-paced business, which involves an exquisite client management that's reward and the results can be seen right away. This study examines the role of MICE destination attributes on the formation. Nothing to do with pest control, everything to do with business-minded travel. Therefore, local and regional travel for smaller meetings/events is likely to resume more quickly than large conferences and exhibitions in long haul destinations. Today, the MICE tourism industry moves 280 million people a year in the world, which represents a quarter of the worlds tourists. A total of 23,093 news . It is important to listen to what employees have to say, as they feel valued and, consequently, improve productivity. The operator attends a range of tourism industry events in both China and the UK, including WTM London and the World Travel Fair in Shanghai. Luxxury MICE is a business travel management company with offices in several locations including Mumbai and New Delhi, which designs bespoke corporate travel itineraries for the domestic and international market. Popular exhibitions in the travel and tourism industry include: MICE tourism has grown considerably in recent years. What impact does it have on Spanish tourism? All rights reserved. MICE Tourism: what is it and what these travelers look for. The acronym MICE is a general term for the events industry itself. For more information about developing suitable travel products for a variety of tourism niches, consult CBIs. MICE destinations must have four criteria for MICE destinations, namely accessibility, attractions, amenities and human resources and support from local stakeholders. There are numerous specialist operators on the European market. PDF The economic impact of MICE Tourism - University of St. Gallen MICE travel typically refers to corporate groups traveling with a particular motive in mind, whether that would be to attend an international meeting, enjoy the benefits of an incentive trip, participate in a conference or conventions, etc. MICE tourism includes travel to meetings (M), incentives (I), conferences (C), and exhibitions (E), of which the conference market is the most lucrative. Traditionally, MICE encompasses mostly business events. The alliance also works to improve the professionalism and sustainability of the sector. Other points that are highly valued among professionals and attendees are innovation, sustainable solutions, easy access to information and reservations, and the importance of having our own technological and production teams instead of the event. Individual business travellers cross all the major consumer groups of Baby Boomers, Gen X, GenY/Millennials and the newest generation to enter the workforce, Gen Z. Millennials travel most for business, and are very keen to do so. 2023 EHL Hospitality Business School, They are often in the form of trade shows. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. Not spying in an illegal way. What requirements must tourism services comply with to be allowed on the European market, Global Business Travel Association (GBTA), four in 10 business travellers planning to fly less, How to respond to COVID-19 in the tourism sector, Tour Operators - Global Protocols for the New Normal, the importance of health and safety in business tourism, 10 tips for doing business with European tourism buyers, ISO (International Organization for Standardization), How can tour operators contribute to sustainable tourism, Market and communicate your green credentials, 7 tips for hotels looking to attract more bleisure travellers, How to be a successful tourism business online, 10 tips for finding buyers on the European tourism market, business travel-ready Airbnb listings can generate more revenue, Indonesia Inbound Tour Operators Association (INTOA), The European market potential for MICE tourism. However, the approach to this market is fundamentally different from that of leisure tourism. Costa Rica is a tropical country with several climatic zones and a great diversity of microclimates, each with its own characteristics. However, COVID has had a drastic impact on this and this growth is expected to slow or even decline as a result. Business travel is usually organised on behalf of companies and associations through specialist tour operators and travel agents, such as travel management companies (TMCs), corporate travel agents, MICE tour operators, destination management organisations (DMOs), incentive travel houses or organisations. It is continuously cited in the 1st position of Meeting City ranking of Union of International Associations (UIA). Theyre all strongly related to business travel. How to choose a keynote speaker for your corporate event. Lastly, developing MICE services is the perfect opportunity to enhance a hotels reputation and profile, besides its profitability. It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed. Exhibitions are often large events involving large amounts of people.